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Mr. Jack is the IT director of a big company with offices in many different countries. He has to deal with content management issues, and his users are inefficient and unhappy. 
Mr. Jack can't stand it anymore. He has to find a system that will allow him to solve his business issues and let him manage content efficiently. 
After walking for miles and miles, Mr. Jack finally reaches the famous ECM City! 
Mr. Jack feels a little lost in the heart of this big city: so many streets, so many possibilities... will he ever find what he truly needs? 
The first solution he finds is some really cute PHP software, very charming but not powerful enough. 
Then he goes to Octopussum, one of the largest ECM vendors. He finds some very powerful software... but he'd prefer to spend his money on customization and support, not just on license fees. 
Another vendor suggested a solution that promised to do everything he needs... but it was too old and too heavyweight... a real piece of bloatware! 
Some others talked to him in a language he just could not understand! 
Then he meets a vendor that looks different... Confidence returns in the heart of Mr. Jack. 
Mr. Jack discovers a new way to manage content. And a vendor who really tries to understand his needs. 
The Nuxeo character explains that a real demo was better than words. 
Mr. Jack understands: the best way to tell if software really fits your needs is for you to try it! 
Mr. Jack has a huge amount of data to deal with, but it's not a problem for Nuxeo. The software can scale to manage many terabytes of data. 
Mr. Jack understands that the journey is beginning for real! 
Mr. Jack can easily browse his company's data using a simple web browser, WebDAV or via a rich client application. 
Mr. Jack discovers the first ECM solution that provides all the services and features he'd been looking for. And it's Open Source! 
It is so easy to use... Mr. Jack can't believe his eyes. 
The content could be anything: documents, files, photo galleries, videos, forums, templates, etc. 
As the unlimited scalability of the application is being explained, Mr. Jack envisions a huge data migration from his old proprietary software! 
Documents that share the same topic or that reference each other can be bound using the relation service. 
Mr. Jack tries to check out a document. He's surprised by the extreme responsiveness of the system! 
All the versions of a document are stored and can be restored at any time. 
Then Mr. Jack tries to retrieve his document using the embedded search engine. 
Mr. Jack takes a look at the solution architecture. The application can be deployed in different locations just by adding new cores that communicate with each other. 
Another interesting thing, Mr. Jack can sign up to a subscription program so that his applications are maintained, supported and updated. 
Mr. Jack asks if Nuxeo can communicate with other applications such as his enterprise directory or his ERP. 
Finally, Mr. Jack comes back with all the answers to his questions... and most of all, the ECM platform that he really needs! 
As open source software, Nuxeo does not rely on a license-fee policy. Mr. Jack can focus his investment on customization and subscription. 
So, Mr. Jack puts all his contents into the new Nuxeo ECM platform and returns to his homeland... 
Where he lived happily ever after, with all his content safely managed and his co-workers happy! 
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